1. eCommerce UX Question

    I’m currently building a site which is going to be selling software, the pricepoint is around $100 and while there are lots of different bits of software available, users are unlikely to want to buy more than 1 item at a time.

    Based on that, is it wise to eliminate the shopping cart?

    So for example the user path would be

    Product Page > Login/Register > Payment

    Rather than

    Product Page > Shopping Cart > Login/Register > Payment

    Does the hassle of going through the entire process twice for some people, out weight the benefit or removing 1 step for the majority of users?

    Or is there any sort of compromise?

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